How this site is paid for.
London Bonus List is funded by affiliate commission. That is how a small independent comparison desk can pay editors to actually sign up to each operator, deposit money and write the review. Here is exactly how it works.
What an affiliate link is
Most outbound links to operators on this site are affiliate links. They go to the operator's own domain and carry a small referral identifier in the URL. If you sign up to that operator after clicking through, the operator may pay us a commission. That payment comes from the operator's marketing budget, never from your account.
What we are not
We are not employed by, owned by, or contracted to any of the operators listed. We do not take instructions from operators on what to publish, and we don't agree to remove negative comments in exchange for a deal. We do not handle deposits, bonuses or withdrawals; those are entirely between you and the operator.
How we keep the editorial side honest
- The editor reviewing an operator is not the person negotiating the commercial deal.
- The order of reviews on the homepage is not for sale.
- We will not change a published score in exchange for a higher commission.
- We will walk away from a deal that requires us to soften an honest review.
Where the money goes
Affiliate commission funds editor time, hosting, design work, legal review and the cost of opening accounts (deposits we make as part of testing). Anything left over is reinvested into reviewing more operators each cycle.
What you can do if you'd rather not use an affiliate link
You can search for any of the operators on this site directly in a browser and sign up without going through us. You won't lose anything by doing so, and you won't gain anything we'd offer either — operator promotions are set by the operator, not by us.